Build the Practice
You've Dreamed Of

A Practical Step-by-Step Course for Counsellors and Coaches Ready to Launch, Grow and Sustain a Successful Private Practice.

Have you dreamed of working independently, choosing your own hours, building a thriving client base, and creating a counselling practice that reflects your values and expertise? Whether you are a qualified counsellor, a student counsellor preparing for qualification, or a coach looking to establish a professional practice, this comprehensive course will provide the knowledge, skills, and confidence needed to build a successful private practice from the ground up.

Why Choose This Course?

Many practitioners leave training with excellent counselling skills but little understanding of how to establish and grow a successful practice. This course bridges that gap. You'll learn not only how to set up your practice professionally, but also how to attract clients, manage your business effectively, maintain ethical standards, and create a sustainable career that supports both your professional goals and personal wellbeing. This qualification has been designed to equip learners with the competencies required to work as self-employed counsellors in independent practice and to develop the confidence needed to take on senior counselling roles within organisational settings.

What You'll Learn Throughout this course you will:

✔ Develop a clear vision for your private practice
✔ Understand the practical, legal and ethical requirements of independent practice
✔ Create a strong professional identity and personal brand
✔ Learn effective marketing strategies to attract your ideal clients
✔ Build confidence in client assessment, referrals and evaluation processes
✔ Develop systems and procedures that support sustainable growth
✔ Explore financial planning and business development
✔ Create a roadmap for long-term success and career progression

Live Interactive Training Session As part of this course, you will attend a live interactive Zoom training session on Thursday 13 August 2026 from 4:00pm to 8:00pm. This engaging session provides the opportunity to learn directly from an experienced trainer, ask questions, participate in discussions, and gain practical insights into building and sustaining a successful private practice.

9 Comprehensive Online Modules

In addition to the live training session, you will receive access to 9 online learning modules designed to help you confidently build and grow your practice. The modules include practical guidance, downloadable resources, templates, worksheets and business-building strategies that you can implement immediately.

Course Tutor

SHIRLEY MARAIS

Shirley Marais

Seasoned CPCAB Tutor

Shirley is a passionate educator and seasoned CPCAB tutor, dedicated to shaping the next generation of counsellors through her work at Aloe Counselling Training Centre for Counselling Studies. She teaches accredited courses at Levels 2, 3, and 4, ensuring aspiring professionals gain the knowledge and skills needed to succeed in the field. Shirley is deeply committed to providing a rich, comprehensive education that fosters growth and confidence in emerging therapists. Beyond her formal teaching, Shirley is passionate about designing and delivering CPD courses that equip and support counsellors and coaches in practice. She develops engaging and practical learning experiences, empowering professionals to continually refine their skills, expand their therapeutic approaches, and stay at the forefront of the evolving field. In addition to her work in education, Shirley is a dedicated psychotherapist, clinical supervisor, and lecturer, specialising in relationship therapy. She integrates Person-Centred theory as her foundation while incorporating various therapeutic modalities, including Psychodynamic, Transactional Analysis (TA), Solution-Focused Therapy, and Emotion-Focused Therapy, to provide tailored care for individuals and couples. As a Registered Member of both the NCPS and BACP, Shirley upholds the highest standards in her practice. She runs her own private practice, offering a safe and compassionate space for clients to explore and overcome life’s challenges. Combining expertise with empathy, she supports people in navigating their unique personal journeys while empowering future and current therapists to do the same.